❓ What is data?

The word data means information which could be facts or statistics used to calculate, execute or analyse something.

Organisations use customer data, public data and biological data to better understand their consumers.

Organisations can store their data on hard drives, cloud and servers.

Sales data
- Customer data
- What they bought
- Amount paid
Financial data
- Time spent on marketing
  - Impact
- Money spent
Employee data
- Names
- How long been working for
- Salary
- Work ethic
- Performance
Customer data
- Names
- Date of birth
- Order history
- Money spent
Usage data
- Amount of users on the site
- For example, we have this. See real time analytics! Visit it here
Public data
- Press release
- Job description
- Marketing material
Governmental data
- Information released by government
Sector specific data
- Date most people buy
- Features